Belarus, Poland’s eastern authoritarian neighbor, limits citizens’ access to information while controlling state television and persecuting oppositional media and journalists. Belsat TV, financed by the Polish Ministry of Foreign Affairs and Polish public service television, has been run as a station substituting for the domestic, Belarusian sources of information. This article sheds light on the Polish government’s motivations in launch such alternative media for Belarus as well as on the political and media landscape in which these media operate, understanding international broadcasting as one of the components of Polish public diplomacy used as leverage to strengthen the position of the country as an actor in international communication.